When it comes to online users viewing business content, their preferred platform is still desktop viewing. It has been reported that 87% of users are viewing on their desktops as opposed to mobile devices. In regards to this statistic, 22% of views happen on Thursdays, so it is best to market business content on Thursdays as opposed to others. Wednesday was the next high-traffic day, bringing in 18% of desktop users viewing business media online.
Key Takeaways:
- Webinars (56%) and demos (52%) are the most commonly used business video types.
- Business video viewing peaks on Thursday (22%) and is much lower on the weekend.
- Only 68% of viewers will watch a full one-minute video, and only 46% will stick around for 10 minutes.
“If you’re creating videos primarily for a business-to-business (B2B) audience, keep in mind that 87% of the views for such content still happen on desktop devices”
Read more: https://www.convinceandconvert.com/content-marketing/video-marketing-statistics/
Leave a Reply