How To Future Proof Your Website In 2021 With Google becoming an AI first company, and search its flagship product, all its algorithms have Machine Learning (ML) at their core. For natural search, it is Rankbrain that updates rankings in real time based on user behavior on the Google SERPs. ML driven paid search algorithms have smart bidding at the core of Google Ads, allowing advertisers to use Target CPA … [Read more...]

What Is A Chatbot AI? Chatbot AI is a miniscule or narrow AI software that you find popping out in the form of a chat window when you land on a website. It simulates human conversation by engaging you with a warm greeting and asks how it can help you. You can reply by typing in text or by voice. Source: uxplanet.org These chatbots or virtual assistants are trained using AI techniques like machine learning … [Read more...]

What Is Role Of AI In Programmatic Advertising? AI in programmatic advertising uses machine learning over campaign metrics and user behavior to learn and understand audiences that are most likely to convert. This learning allows campaigns to be optimized in real-time by refining the audience targeting to increase conversions. This learning over time helps in showing the right ad to the right customer at the … [Read more...]

What Is Big Data? Big Data is the order of the day and is part of almost every technology/tool/software that comes into the market promising real time solutions. Big data in marketing has definitely come to stay and is playing a huge role in digital marketing where data is collected online at every touch point when the customer interacts with the web site. The explosion of data is going on at breakneck speed. … [Read more...]

What Is Semantic Search And Its Impact On SEO? Semantic search has its basis in Semantics in the field of linguistics. It deals with meanings of words, how they are used and how they can mean many things based on the context in which they are used. Semantic search's impact on SEO cannot be understated. For example, the statement - "John saw a record broken" can mean either of the two possibilities a) John was at … [Read more...]

What Is RankBrain? RankBrain is Google's AI approach to SEO. Google has sent a clear message that it has transitioned from a search first company to an AI first company. This is not a mere marketing slogan. This transition has a major impact on the future of digital marketing, marketers themselves, search engine optimization and businesses overall. Google Traditionally A Search First Company Google rose to success … [Read more...]

What Is AI Driven SEO? AI or Artificial Intelligence encompasses a wide variety of technologies like Machine Learning (ML), Neural Networks, Natural Language Processing (NLP) to name a few. The term SEO or Search Engine Optimization is a digital marketing process to attract relevant traffic to your website using Google's AI powered search engine ranking algorithms. SEO is a set of mundane tasks that are performed … [Read more...]

What Is An SEO Audit Tool? An SEO audit tool makes the technical analysis of a website much easier by simulating the crawling of search engine bots that spider your website when they find a link to it in the cyber world. For more context, check out the detailed blog post on the topic of website audit Who Is This Site Audit Tool For? If you are cash strapped but are determined to run the marathon called Search … [Read more...]

SEO with Wordpress is really easy thanks to wonderful search engine optimization plugins of the free and paid variety that makes optimizing content a walk in the park. I am using the free RankMath plugin that outwits the free Yoast SEO plugin. RankMath Vs Yoast SEO When I started off, I used the free Yoast SEO plugin. It offered very limited features in its free version and did not meet my expectations. All the … [Read more...]