Anchor text is a word or phrase that, when clicked, takes the user to another page. There was a time when using keywords as anchor text would help rank on Google, but that’s no longer the case. In response to a question, Google’s John Mueller encouraged people to use “reasonable” anchor text for internal linking. However, he added that internal link anchor text doesn’t have a visible effect on rankings. This may mean that anchor text is a useful signal, but also a weak one. Still, it’s probably best practice to use anchor text that users can understand.
Key Takeaways:
- Anchor text is when you see some kind of hyperlink that says “Click here” or some variation of the same.
- John Mueller explains that internal linking helps Google to find pages and rank them appropriately.
- John says to use reasonable anchor text which while not being specific most likely means that your text is not some kind of click bait or otherwise untruthful content.
“Google’s John Mueller answered a question about best practices for anchor text on internal linking”
Read more: https://www.searchenginejournal.com/googles-internal-anchor-text/372827/
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