It is scientifically proven that humans come to a judgement within seven seconds of meeting someone. This judgement is based off of five different factors: attractiveness, aggressiveness, likability, competence, and trustworthiness. The same judgement sequence occurs when humans come into contact with marketing headlines. A new visitor who visits your site should be able to determine who you are, what services or products you provide, and how they can ultimately benefit the customer in one way or another.
Key Takeaways:
- First impressions are very important in determining if someone is likeable, trustworthy, or competent.
- One study showed that even random, minor alteration of a photo could change people’s impressions.
- A potential customer’s first impression of a website is formed similarly to their first impression of a face.
“But you should also use data to help you spot if you hit or missed the mark”
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