What Is SEO Audit Of A Website? An SEO audit of a website involves an in-depth review of that site in the context of automated programs called search engine crawlers being able to spider your site with least amount of time and effort without encountering obstacles (deliberate and those created by mistake). Why Only Two Major Search Engines? There are only two major search engines left today, namely Google and Bing … [Read more...]

What Is Off Page SEO? Off page SEO is the process of generating backlinks to your site from other sites on the web, especially those that that are of authority and trust. All links are not created equal. Here, I have not used the term building backlinks to your site. It is all about earning links, the prized editorial links, of highest value in the linking hierarchy. All the action takes place outside of your … [Read more...]

What Is On Page Optimization? On page optimization is the process of optimizing the headline, the html tags (title tag and the meta description) and page content to give search engines a good understanding of your site content and to a certain extent, help your site rank well in the search engines, giving your site a bump in organic traffic. Why Is On Page Optimization Important? It is important for search engines … [Read more...]

What Is Site Structure? A website is only as good as its structure in that users who visit the site will be able to navigate through the site only if there are well defined pathways. If the user lands on the home page, then the global menu helps her go to the other parts of the site from the home page and also dig deeper into the site where the rich content resides. The site home page is akin to the foyer in … [Read more...]

What Tools Do You Use For Keyword Research? It is best to start off using a free keyword tool to do your keyword research if you are on a shoestring budget or a novice or intermediate level user, looking to build your website. Primary Purpose Behind Using Keyword Tools Using an online keyword research tool is to find the top category keywords representing your niche. These correspond to short tail keywords (one or … [Read more...]

Keyword research consisting of both head (one to two words) and long tail keywords (four or more words) along with medium tail keywords (three words maximum) is the process of finding the search terms that users are searching for, on Google and Bing and click on a website link that is listed at the top of the Search Engine Results Pages (SERPs). The top 5 organic listings on the Google SERPs hog 65% of the user … [Read more...]

Search engines like Google and Bing operate transparently and it is quite fascinating to know the basic way in which they crawl a page, index it and then rank it. Search engines are the first tools we turn to, when we have questions. We depend so much on search engines from answering kids' questions to doing comparison shopping before buying anything for the home or family. What's To Know About Web … [Read more...]

What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO for short) is neither a science nor an art. Rather, SEO is a craft, a combination of flair for creative content creation and a set of methodical processes. Search engine optimization is a process that brings in quality targeted traffic and that too droves of visitors without intrusive advertising. This traffic is also called organic traffic … [Read more...]