How Do I Ask Others To Share My Content?
Before reaching out to share your content with other websites in your niche, do a brutally honest analysis on the quality of your content – is it unique and valuable that it proves to be an additional useful resource to their readers?
Do Your Research Before Reaching Out
If your content is valuable that readers will love, then start your research on the sites in your content’s niche that best matches your content you intend to share.
Sending an email to various sites and asking them to feature your content just because it benefits their readers is too random and can make the owners leery.
Use Google To Find Sites To Share Your Content
Type this query on Google – “keyword + roundup” (without the quotes)
Go through the results and analyze what sites would be a great fit for your content. Contact the site owners that make it to your list with a polite formal introduction and have a link to your best published content.
This is meant to WOW them and they end up featuring your content with a link back to you and your content. You gain exposure to their readers.
A time saver is to use automated tool like Buzzsumo Using this tool, it is a breeze to find the influencers in any niche. Doing it manually can be hard work.
What Is A Roundup?
For those who are not aware, if for example, the keyword is content marketing, a content marketing roundup can typically be curating content sought from say top twenty industry influencers in content marketing.
Interviewing these industry thought leaders and publishing it on different mediums (blog post, podcast, videos, social media) brings a ton of targeted traffic to your site, allowing you to also grow a relationship with these influencers.
Broken Link Building Method
This is an old school method that is time consuming and may not elicit a response always, yet works big time with great results when it works.
- First, ensure that the influencer sites are in or very relevant to your domain of content.
- The idea is to identify dead or broken links on influencers’ websites. Send an email with this information and request them to replace it with alternatives to other links, one of which is your own article. This invariably produces a successful result for you.
- The next step is to find other sites that link to the above dead link.
Google again to your rescue! If the title of the post is – Share Your Content By Getting It Featured On Relevant Sites, type in Google as follows:
“Share Your Content By Getting It Featured On Relevant Sites”
- This shows all the sites that have linked to this article. Contact the owners of these sites and let them know about the dead link. Send them alternatives of which one or two are your own creation.
This method works because you are improving the user experience on the influencer’s site and also on all the other sites that have linked to the source article.
How Would You React As A Site Owner?
Imagine you are a site owner wherein a dead link is spotted by a stranger. She sends you an email with this information and requests a replacement of that link with her own article link.
You would be grateful to her for pointing this out. Subject to her content adding value to your site, you would only deem fit to accede to her request as she has done you a huge favor. It would be much harder for you to respond to the same stranger simply asking for backlink from your site.
At Traffic Alignment, we offer content marketing services that help small businesses build their website content, build their social media community and business profile. A natural consequence is growth in organic traffic. It involves a very nominal ad spend per month. We offer this service at a reasonable cost without burning a hole in your pocket. Give us a go!
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