Why Use Social Media For Publishing Content To Build Community?
It is well known that Google’s algorithm is so complex that it takes ages to rank at the top which you as a small business owner cannot afford to. Social media offers you a chance to publish your new content and build a following.
Use Content Published On Your Website
When you publish content for the first time on your website, Google finds the page and notes that it is on your own domain. If you use a WordPress site, then you can create a Real Simple Syndication (RSS) feed easily.
Syndicating Content Through RSS Feed
Now that Google knows the point of origination for your content as your site, it is easy to set up the RSS feed. The minute you publish your content on your site, it gets syndicated immediately through RSS feeds and gets published on the different social media sites where you have accounts.
Write Once And Publish On Many To Save Time
RSS helps you save tons of time by pulling your content into various social media sites at once. Also, you have to spend at least 15 minutes per day on each social media profile to keep track of user related activity, especially replying to user enquiries about your product/services, noting user feedback and replying where appropriate etc.
Building Backlinks Back To Your Site
Where possible, create links from your social media sites back to your website. If you are running a special offer, have a special landing page on your main site. Create an offer blurb on your social media page and link it to your special offer page on your site.
These backlinks are for the best part nofollow which means they do not pass link juice from Twitter or Facebook back to your site. But the links are very powerful as they come from behemoth sites that have strong domain authority and trust authority. It will help your site gain a strong foothold in the search engine landscape.
Stick To Your Your Social Media Calendar
Just as you learnt to create a content calendar in a previous post, it is vital to have a filled in social media calendar. You have a method to the madness when updating your social media presence.
Engage With Influencers In Your Niche
There may already be well established leaders in your domain of business. Keep track of their activities by following them and interacting with their posts/content by leaving thoughtful comments that add to the value of the discussion. The more value you add to the conversation, the more you reveal your expertise and the niche leaders will take note of you and trust you better by following your content.
Building A Following Takes Time And Effort
Be patient as you go about building a community around your site. It is best to expect to grow organically over time when it comes to building a following. Be alert to watch the actions of the influencers in your niche.
Keep in tune with the current situation where there may be factors affecting/aiding your business domain. Cash in on such developments by creating content that is evolving with the situation.
Have A Warm Friendly Approach
Be warm, kind and humane in your approach. It is important to be transparent as well to build integrity and trust. Be prepared to be flamed by trolls that dominate every sphere of activity on the web. Most importantly, be helpful in whatever you do and provide value as much as you can through your content and through answering questions from your readers.
Supercharge Your Efforts Through Facebook Ads
If you want to accelerate your social media presence, then paid advertisements is the way to go. Facebook is the most popular paid social medium with its Facebook ads.
With a huge user base, it knows the likes and dislikes of its audience, their personal preferences and the like. You can do laser focused targeting by selecting audience characteristics like demographics, hobbies, job title, family income, families with kids etc ideally suited to your business and/or business services. This level of granular targeting is hard to find in any other paid media network.
Facebook has over 2 billion users with amazing insights into audience targeting that is pure gold for any serious marketer. This is a great read on Facebook Ad Targeting
Facebook Analytics
Facebook lets you install their pixel on your website to track visitors to your site and the actions they take. You can also see your user activity on your Facebook business page. The pixel is very powerful in that it lets you retarget visitors who have already landed on your website.
When these visitors log in to Facebook, they get served your ads thus enticing them back to your site again. You also have the ability to display ads to prospective users in their newsfeed using Facebook’s superior audience targeting.
Focus On Helping Your Visitors
The more help you provide on your social media channels, the more you will be rewarded in terms of building your community. Create content that adds values to the lives of your users. Provide solutions to pressing problems in your niche. What goes around comes around! It is so true when it comes to social media marketing.
Here at Traffic Alignment, we help market your small business through content marketing services where content is served to your prospects through Facebook ads and enables them to visit your site as new visitors. Retargeting converts them into repeat visitors. Let us do the hard work for you.
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