Connect With Authority Sites For Guest Posting Opportunities

What is guest posting?

Guest posting or guest blogging denotes writing on someone else’s blog, who is a known authority in the niche you are focused on, and whose brand is well established and has a good following. Ensure that the authority site is in or closely related to the domain of yours.

Guest Blogging Builds Relationships

When you get a chance to post your content on their blogs, your author bio and a link back to your site from that article is a powerful way to get new audiences to take note of you and your brand. It is an effective and professional way of building bridges with the movers and shakers of your industry.

Benefits Of Guest Posting

There are several benefits of guest posting. Let us look at the key factors

• Increase Targeted Traffic To Your Site

  When you land a chance to guest post on a popular site, the exposure gained there results in targeted traffic from that site as new visitors

• Grow Your Personal Network

  You get in the crosshairs of influencers in your niche and get to know them at a more personal level. This leads to more networking opportunities to increase your brand and following.

• Your Social Media Shares Get A Boost

  Your content gets shared by several new followers on social media platforms. This leads to more traffic to your site

• Your Backlink Profile Takes Shape

  The more the number of backlinks you get via sharing on social media, backlinks from articles on influencers’ sites to your site, these are all positive signals that your content is of value. The search engines take note of all this activity and this impacts your ranking on the search engines.

How Do I Find Guest Posting Opportunities?

Finding guest posting opportunities requires digging in your heels, do some background research and then decide on the best route depending upon the available options.

Create Your Choice List Of Sites

Firstly, create a list of authority sites that you love. Be sure to check the domain authority and trust authority of these sites on Ahrefs  or Majestic SEO  before executing the following steps

Two Ways To Get Into The Influencers’ Heads

If the About section on an influencer’s site has her/his details, reach out via social media or fill in the form on their Contact page.

• If the above is not possible, scan the site thoroughly to check if guest blogging opportunities are available. If so, go through the requirements with a fine tooth comb. Follow the instructions and pitch your blogging prowess by sending links to your existing content.

• If you are too early in the blogging journey, it may go against you. But hopefully there are lots of authority sites in your niche. You can still get accepted as a guest poster in a few places. This is the break you need.

Professional Approach

Remain professional in your approach. Let your published content do the talking. Sometimes, less is more. This approach works well here.

Breakthrough On Well Established Sites

For well established sites, guest posting rules can be stringent. You may not make the cut as the ask can be demanding. In such cases, reach out to the owner or editor of the site and start building a relationship.

If it is a site you love in your niche and dream of publishing content, there is some hard work to do yet. Post comments on their blogs that add value to the existing conversation. Cultivate the relationship further by engaging on social media and/or email.

When these result in attention reciprocated by the blog management, it is the right time to send your pitch for guest posting on their site. This can take time. The saying – Patience is a virtue – is 100% right.

Now that you have got a guest posting opportunity on the coveted site after all your hard work, don’t fluff it big time. You know the amount of effort and care you put in when you create content on your site.

With the distant dream now turning into reality, you have to go farther than before and give your all to do extra research and create a content masterpiece.

This has two advantages – you get attention from a much bigger audience who you want to impress and divert them to your site. Secondly, the SEO advantages gained are a natural consequence of the hard work you have put in to gain the big breakthrough.

At Traffic Alignment, our content marketing services for small businesses can help deliver the goods. We are respectful of small businesses and can help you out with innovative content marketing tactics combined with modest paid social media spend to give your site a fighting chance of being recognized on the web. Contact us today!