There are many trends that are occurring with regards to visual storytelling that designers should be following. First, show your audience your story, whether it be a piece of graphic design, a metaphor or even a video. Don’t just use text as you should be focusing on illustrations. Add animated elements to your story as it will make for a more unique experience. Finally, add conflict within your story so that the audience can gain an emotional attachment to one of the characters and really get invested in your story.
Key Takeaways:
- Many designers make the mistake of including too much text in their creations.
- Adding animated elements into your ads can be useful, but don’t take it to excess.
- Make sure that everything in your piece relates directly and clearly to your central message.
“But while it is an obvious rule for journalists and filmmakers, it might seem a bit illogical for designers”
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