Is blog commenting still effective today? The majority on the internet today will say blog commenting is dead. They are right to a certain extent. Let us discuss the pros and cons in this article. It boils down to using commenting for leverage, if done right. Done wrong, it can backfire very badly. Blog Commenting From SEO Perspective Anyone who has even dabbled in Search Engine Optimization (SEO) knows Google is … [Read more...]

What Are Social Influencers? Let's first grasp the concept behind social influencers before even trying to contact them. Social influencers are active in almost every niche market on the web. They are experts in a specific domain of interest and have a healthy following of fans on Facebook, Twitter and Instagram, and whom the fans trust implicitly and explicitly. These influencers try various products, services … [Read more...]

What is guest posting? Guest posting or guest blogging denotes writing on someone else's blog, who is a known authority in the niche you are focused on, and whose brand is well established and has a good following. Ensure that the authority site is in or closely related to the domain of yours. Guest Blogging Builds Relationships When you get a chance to post your content on their blogs, your author bio and a link … [Read more...]

Why Use Social Media For Publishing Content To Build Community? It is well known that Google's algorithm is so complex that it takes ages to rank at the top which you as a small business owner cannot afford to. Social media offers you a chance to publish your new content and build a following. Use Content Published On Your Website When you publish content for the first time on your website, Google finds the page … [Read more...]

It's Time You Published New Content You may have this thought plaguing your mind when you have done all the hard work of planning out your content calendar and setting the platform for publishing new content, the ammunition of content marketing. This article gives some useful tips on how to go about publishing new content. Why Use Wordpress As Your Content Platform? Wordpress has grown rapidly as the world's … [Read more...]

How do I set up Google Analytics on my site to track my content marketing? This is a common question every marketer asks, be it newbie or intermediate level. Like everything, online marketing and especially content marketing is not a set and forget process. Have You Heard Of This Legendary Marketing Quote? Half the money I spend on advertising is wasted; the trouble is I don't know which half. So said John Wanamaker, … [Read more...]

Is it good idea to repurpose my blog content? Content creation presents a great opportunity to repurpose it in various formats. A great first use would be on your newly created accounts on social media networks. It is better to create enough content first before going down the repurposing path. Creating content and simultaneously engaging in reusing it, can be too staggering for anybody. Benefits Of Repurposing … [Read more...]

What has social media accounts got to do with content marketing strategy? It is a fair question and merits a good reply. Today, social media is a powerful medium to help your small business get major exposure and amplify your digital content strategy. It Takes Time To Find Your Site People will not find your site on the search engines or find your syndicated content on other popular sites, to begin with. With a … [Read more...]

A thorough editing of the content of your first draft helps smooth the rough edges and make it presentable to the public readership. It is never advisable to upload your first draft directly to your live site. Follow the tips outlined below. Analyze The Content Structure Does the content flow smoothly? The end of a section should transition easily to the next section. If you have to eliminate a few words or even … [Read more...]

Armed with content productivity tips to create the actual content, the backbone of your content marketing strategy, is the next logical step. It's time to fill up your website with the help of your best friend, the content calendar. Use Content Outlines To Create Content Assuming you have created content titles and outlines as explained in a previous post, use this to expand on the content by making it exhaustively … [Read more...]