Many metrics for PPC testing depend on the mode you are currently in, testing or scaling. For leads or sales, conversions are important. ROAS and conversion rate are also important to see if ads are being useful to allow new customers to buy your product or service. CPC or cost per click is very important from your company's budget standpoint. Overall, quality, views, and impressions are very important for ads to … [Read more...]

Running a small business can be a lot of work and maintenance. Sometimes videos can be repurposed as webinars to engage more with a target audience. It is very cost effective, and so is email marketing. Having trustworthy emails with great visuals can help reach further into a demographic. Infographics in videos helps make it easy to see for a customer why they should use your service or product, and podcasts have … [Read more...]

Businesses often think that the end of a marketing campaign is when a consumer buys their product, but there is much more to it. Marketing should continue after a purchase to retain customers and increase future business. Businesses need to a convey a sense of thankfulness to their customers, inform them of the importance of their loyalty, and have an overall emotional impact on them. Effective communication is key … [Read more...]

The video-sharing social media platform, TikTok, has seen a rise in affluent users over the past few years. Now, TikTok is using its popularity to cater to advertisers. The company has released a program for marketers to utilize their services in the form of paid ads to engage with a wide array of consumers. This self-serve platform will allow users to maximize their outreach to potential consumers and boasts … [Read more...]

Starting your search engine optimization project does not need to be painful or expensive. There are many free resources available to marketers, sure to satisfy most needs and various levels of expertise. With a little bit of effort and low or no investment, marketers can achieve incredible return on marketing investment. Google Analytics is probably the most widely known and the most powerful of them all, but there … [Read more...]

Search engine optimization is fascinating, dynamic and field with a lot demand and good prospects. It is not surprising that attract some people who only see an opportunity for an easy income and work from home situation. Becoming an expert is not that simple though. There are many steps you need to undertake to get to that point – from building websites by yourself, understanding the basics of optimization to … [Read more...]

Recently, changes to YouTube’s landing page and suggested section of the page have been noticed, leading the users and marketers to think that its algorithm is changing again. Content creators do not like algorithm changes as it almost always requires changes on their content end. In reality, most of the changes YouTube implements help content creator capture better and more informative data about their viewers – … [Read more...]

Customer success is not a quantifiable concept, and as a consequence it really is not a metric. Because of that, it is very often misunderstood. However, it can be described precisely using different methodology and measuring KPIs. Churn rate is an important metric capturing the number of customers your business loses in a certain time period. Revenue that is recurring is also important, because it is a revenue you … [Read more...]

While Black Friday is the most anticipated shopping event of the year, for both customers and businesses. It opens Christmas season and precedes Cyber Monday. When executed well, your sales on that day can have a significant impact on your business’ overall profitability. Preparation for it should be done continuously and well in advance. Editorial calendar is a useful tool to help you achieve this goal. Your tasks … [Read more...]

Naturally, we have all heard of organic vegetables, that is vegetables that are as close to being entirely as nature would do it as possible. What may seem odd is that marketing's strategies can also be organic. We all, as customers, are more likely to try out a product that comes to our attention naturally, for example, a restaurant vetted by a friend. In the same way, we are more likely to feel okay about seeking … [Read more...]