Women in marketing trail their male counterparts across job categories, salaries and organizational positions. In the US and elsewhere, a gender pay gap exists, and it increases as women move up the ladder. Developing negotiation skills can help women even the playing field. Unfortunately, women don't negotiate as often as men do, and generally don't like to talk about salary. Building self-confidence will help. … [Read more...]

Digital revolution brought on changes at unprecedented levels, spanning nearly every industry, and it is showing now signs of slowing down. In such environment, many companies struggled to adapt and ultimately survive. The customer is still the factor that determines the outcome in the business world. Many companies fail in one of the most basic marketing tasks – listening to the customer. It is usually the customer … [Read more...]

The abrupt transition that many college and universities made from traditional classes to online learning in the wake of the coronavirus is something that everyone can learn from. Many college content teams are also struggling, but have been able to adapt to the new circumstances. For example, one magazine was supposed to profile a research expo that was since cancelled. Because of this, many have focused on … [Read more...]

When you're working on your SEO strategies, you might notice that while you're ranked highly in Google you're performing much worse in other search engines. This is because the algorithms are optimized for Google. However, many people use other search engines instead of Google, so you want to make sure that your SEO strategy doesn't miss them. Here are some ways that you can improve your SEO ranking in other search … [Read more...]

Due to all the changes in the market lately, it's time to consider changing your market strategy. However, you want to change to something that will help you out for a long time. SEO is still the best way to strategize your marketing, so make sure you keep SEO in mind when changing up your approach to marketing. Read on for more tips on how to change your market strategies and use SEO to make your new content. Key … [Read more...]

At the moment, marketing has been turned upside down with the onset of the coronavirus pandemic. Primarily, you should be focusing on letting your customers know that you are staying safe and ready to help them. In addition, you can be creating new content that you know will be a hit with your customers. Read on for some tips on what you can be doing right now to prepare for marketing after the pandemic, and more. … [Read more...]

Merchants will soon be able to list and display items in the Google Shopping tab for free. This change, which will be implemented in American search results before this month's end, will allow SEOs and website owners to use Google Shopping for their needs regarding organic searches. If a retailer has a Merchant Center account, they can benefit from the free exposure to the millions of potential customers who use … [Read more...]

Clickbait headlines get a bad wrap for promising untrue rewards or being sensationalist in nature. There is, however, the right way to effectively use click bait to get user's attention. Two studies have shown that either “X Reason Why…” and “This is What…” or polarizing headlines get the most clicks. "X Reasons Why…" and ""X Things You…" are seen to be very effective as long as you aren't misrepresenting the … [Read more...]

Managing a blog that is filled with high-quality, engaging content comes with a substantial amount of diligent research. Infographics grabbed everyone's attention in the early 2000's, but quickly died off when readers found them to be too dense and overwhelming to follow. Now bloggers are seeing the importance of original research when it comes to backlinking, as well as their overall content. Research has also … [Read more...]

There are three important ideas (inspired by the release of the Netflix series "Tiger King") to keep in mind with regards to content marketing. First, numbers and data (and especially data from internet searches) can reveal a lot about the intent and interests of people. Second, properly timing the release of content is paramount to that content's success. Third, SEO is a field of interest that has experienced many … [Read more...]