Digital revolution brought on changes at unprecedented levels, spanning nearly every industry, and it is showing now signs of slowing down. In such environment, many companies struggled to adapt and ultimately survive. The customer is still the factor that determines the outcome in the business world. Many companies fail in one of the most basic marketing tasks – listening to the customer. It is usually the customer that sends the basic market signal that management often ignores. The case of Kodak is well known, but by no means a unique one. Putting the customer first is not just an empty phrase. This principle allows companies to be more empathetic, but more importantly in these fast-changing times, agile and dynamically responsive. For businesses, having these characteristics can be the difference between thriving, mere survival and doom.
Key Takeaways:
- Even not considering the coronavirus, things are changing more quickly than ever.
- Despite this fast change, one constant is to listen to and serve the customer always.
- Read on to learn how Kodak didn’t adapt quickly enough, and how to avoid their fate.
“We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up.”
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