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You are here: Home / Summary / Google Purchased AR Startup North in Shift to Ambient Computing via @martinibuster
Google Purchased AR Startup North in Shift to Ambient Computing via @martinibuster

Google Purchased AR Startup North in Shift to Ambient Computing via @martinibuster

July 23, 2020 By Staff Writer Leave a Comment

Google has purchased Focals by North as a bid to use their augmented reality technology as their own. Focals by North created a headset that is lightweight and only has to connect to a phone using Bluetooth to display pertinent information to the user. This comes a few years after Google failed with it’s own augmented reality headset which was expensive and bulky. We will likely see them create a new headset under the Google brand.

Key Takeaways:

  • Recently Google fulfilled plans to acquire an augmented reality company specifically, Focals by North.
  • Focals North provides users with frictionless access to mobile apps with equipment the user has.
  • Though Google’s had initially created their own version of augmented reality glasses, the product failed.

“According to the By North support pages, the Focals product allowed users to see baseball scores, weather, answer texts, access their calendar and other useful functions.”

Read more: https://www.searchenginejournal.com/google-ambient-computing/373529/

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