Years ago, PPC advertisers were very worried about click fraud. Now that concern has shifted to close variants. The core of the problem is that Google forces advertisers to serve ads not just on exact search matches, but on close variants. These close variants have lower conversion rates. This costs advertisers money. When click fraud was the primary threat, third party software developed to combat it. The same thing … [Read more...]

If you don't perform research on what key words to use then you are setting yourself up for failure. Research can really help assist you in figuring out which key words will get you the results that you want based on your audience, and they will also let you in on who the competition is that may be using those same key words in their campaign. You will want the key words to be placed in the title as well as in the … [Read more...]

You can have constructive criticism when it comes to being able to use Google adsense to make money on the content that you are sharing. One person had a hard time understanding what it was that Google was trying to do by removing an image of a mannequin wearing a one piece bathing suit. As a general rule, don't share anything you wouldn't want your kids seeing. Google took down the image, not necessarily because it … [Read more...]

With the world changing all around is, it can be difficult to know how to engage with your customer base because people are ordering take out, ordering online, and figuring out how to home school their children, there are some different variations of what you can do. Push and pull marketing are both good strategies that still make a lot of sense. Pull marketing is where you engage your audience, and push marketing, … [Read more...]

The world as we know it has completely been changed, there is so much we aren't allowed to do anymore. There is the new introduction of Zoom, where concerts and other various things are able to take place within our homes. This generations version of life aid is going to give everybody a sense of normalcy and comfort during this time, and we could all use this. Even in the midst of a pandemic, we can have some … [Read more...]

B2B marketing is nothing new, marketers have been using this type of marketing for quite some time. The problem is that this type of marketing changes all the time, it's somewhat difficult to keep up with the changes. A lot of marketers use social media to share their content with their B2B customers, and this is fine, but it's important to make sure the information you are sharing is accurate by fact checking it … [Read more...]

If you are just starting out or consider yourself to be a small business with not a lot of extra cash for advertising, there are some great ways to get the attention of people you want to speak with. You can't forgo the advertising, because this is the only way that you can generate sales and make sure that people are aware of your business, but free PR is one way to get the point across. You can also ensure that you … [Read more...]

It's not rocket science, which is really good news for those that have some great ideas that they would like to share with the world and might be wondering what they can do to make sure their content gets viewed with some key words and key phrases that will hit in a search engine. If you have ever wanted to share something with the world then you have probably thought of how they would search for it. Another good … [Read more...]

Now that most people are working from home, keeping up your positive energy and connection is more important than ever. Research shows that many people are using technology to help, and there are many apps out there focused on positivity. Mindscape is a free app aimed at people with panic disorders, but can be used to help with isolation as well by talking you through your problems. Here are some other apps that can … [Read more...]

Having a good SEO strategy is the best way to raise your traffic, build your credibility and reach, and improve your business overall. Here are some ways to improve your SEO strategy. You should keep up with Google reports in general, even if they're confusing, because they have a lot of good information. You should also focus strongly on your keywords. Here are five different tools that can help you choose and … [Read more...]