A lot of fresh college students will have a hard time finding work due to COVID-19. Here we try to lay out some tips for people to find jobs. With marketing it's important that you show potential employers what you are capable of. Making your LinkedIn profile look very nice and being active on the platform makes it much easier to stand out. Be active at your first job and take ownership of the work you do. Key … [Read more...]

Google has purchased Focals by North as a bid to use their augmented reality technology as their own. Focals by North created a headset that is lightweight and only has to connect to a phone using Bluetooth to display pertinent information to the user. This comes a few years after Google failed with it's own augmented reality headset which was expensive and bulky. We will likely see them create a new headset under … [Read more...]

Content and promotion are important for every business, but the significance of graphic design in marketing strategy is often understated. It is considered, but often used without much thought. Graphic design, when applied properly, can boost any business and improve profitability. Its importance is evident from the necessity of creating a positive first impression to making your brand identity memorable. Since … [Read more...]

Sixty six percent of businesses are using some kind of analytic tracking tool to attempt to calculate their effectiveness in marketing. Thirty four percent of businesses say that they feel they don't know how to measure effectiveness accurately. We have to be able to measure our marketing using tools like Google Analytics. We can also start seeing our customers and product sales as a type of KPI. This helps us … [Read more...]

Anchor text is a word or phrase that, when clicked, takes the user to another page. There was a time when using keywords as anchor text would help rank on Google, but that's no longer the case. In response to a question, Google’s John Mueller encouraged people to use "reasonable" anchor text for internal linking. However, he added that internal link anchor text doesn't have a visible effect on rankings. This may mean … [Read more...]

Creating a flashy website and hoping that its features will drive the traffic by themselves is a trap many business owners fall into. To generate leads and convert them to sales requires more active approach. Advertising through social media and paid searches is one way in building your brand awareness, especially given the prominent role social media plays. Businesses should also consider partnerships with other … [Read more...]

Marketing strategy requires visual content in order to be successful. Once your content adds visual bits it becomes more interactive and unique in an otherwise crowded space. In any given market, there could be thousands of different contents competing for your intended audience. Additionally, search engines will pick up the quality of your page and raise the ranking of your website. There are many visual elements … [Read more...]

Keyword research is something that is said to help you out with your ranking in Google search engine. This is true but this is something that often fluctuates, and the odds of you being number one in the search engine depend on what your content is about. You can't just worry about keywords if they don't relate to the content that you are producing. So try to be realistic about how much key word research you really … [Read more...]

A blog post should be at least 1,000 words, it has a higher chance of ranking higher when it has 1,000 words or more. It's hard to get the point across with fewer words than that, but that depends largely on the topic at hand. A short blog post could get the point across in a lot fewer words than that, but for someone who wants to do extensive research on the topic, a thousand words or more would be much better. … [Read more...]

LinkedIn pages are used a lot more now than they used to be, especially now that a lot of meet ups are now being done virtually. Virtual meet ups are a great way to connect with other colleagues and clients, and LinkedIn is now using this a lot more than they ever used to. Going live on this site is also a great way to generate leads in an environment where you are sure to get a lot of people to see and interact with … [Read more...]