Welcome to the Traffic Alignment content marketing services
It is not only vital for small businesses to have a good digital presence but also receive targeted traffic that grows over time.
The days of “Build it and they will come” are a thing of the past.
Not all traffic is created equal. On an average, every website’s analytics is likely to show a bounce rate of 30% (conservative estimate). For some niches, the bounce rate can be much higher. A combination of several factors leads to a high bounce rate, lack of engaging content and site architecture being crucial factors.
Paid search has become very expensive as bidding wars heat up, pushing the cost per click to higher levels. In some niches, clicks are so expensive it is hard to break even despite the best optimization of campaigns. This is especially true for small businesses where things can get out of hand very easily.
Quality content is the currency of the web. It is vital to know what content your business audience prefers. It is time consuming and expensive exercise if you were to do it on your own.
Search engine optimization (SEO) is very effective in driving quality traffic to your site. But it has become a complex game with search engines giving highest marks to a site that is liked by the rest of the internet. This is complex and hard to manipulate algorithmic rule, and one that is hard to decipher.
It is no longer advisable to optimize your site pages for specific short tail keywords that define your niche. There is only so much your site on-page optimization can do. The ranking algorithms of search engines consider other factors external to the site or outside the control of the site owner (eg. backlinks, domain age, domain authority etc)
You have to pay an SEO specialist for her/his services but there is no guarantee your site will rank at the top of the search engines, producing a steady stream of quality traffic to your site. The search engine algorithms change all the time and keeping pace with it is well nigh impossible.
Your site may rank for obscure less searched keywords unique to your niche.
With all this uncertainty and the associated costs in the air, wouldn’t you as a small business owner, want the best bang for your advertising buck to drive traffic that is aligned to your site service/product?
At Traffic Alignment, we drive targeted traffic through content marketing in combination with paid social media. Our monthly fee is very modestly priced and the advertising budget is very affordable.
It is time you gave our content marketing services a try and find out how we can deliver top notch services at reasonable cost.
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