Sixty six percent of businesses are using some kind of analytic tracking tool to attempt to calculate their effectiveness in marketing. Thirty four percent of businesses say that they feel they don’t know how to measure effectiveness accurately. We have to be able to measure our marketing using tools like Google Analytics. We can also start seeing our customers and product sales as a type of KPI. This helps us realize whether we are just getting by or if we are retaining loyal customers.
Key Takeaways:
- You should know the answers to questions such as how much money did you make and if your customers are loyal enough to come back for more.
- Businesses no matter the size are planning to increase their marketing budget. Using Google Analytics is pivotal to tracking how effective your campaigns are.
- Artificial intelligence is the new normal. It’s important we use every tool to our advantage so that we can work out our short term and long term goals.
“Assigning actual dollar values at this level of granularity is how you measure marketing effectiveness, plain and simple.”
Read more: https://www.brafton.com/blog/analytics/how-to-measure-digital-marketing-effectiveness-2018-edition/
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