If you're scared by what's going on in the news cycle, you should look for stories of people helping out to make you feel better. Here are three stories about people and companies helping to lift your spirits. Toy company Mattel is helping to keep families and kids occupied with digital playrooms, KFC is providing free meals to healthcare workers and other essential employees across the USA, and JoAnn Fabrics is … [Read more...]

Your company can have a great product and vision, but that doesn't mean anything if you can't get the message out there to your customers. The best way to reach out is through social media and messaging. Here are some ways to best use metrics of online messaging and social media platforms to get your word out there. Things like impression and reach are very important, but what you would really want is a high click … [Read more...]

There have been many changes in how users engage with content over the past decade, but blogging is still a relevant means to reach a target audience. Research has shown that over the next year, the demand for informative content will rise drastically. The best way brands can optimize their blog content is through Google. Brands will need to provide updated, and engaging content for their audiences. Also, keywords … [Read more...]

Voice apps are making a name for themselves with the new technology advances that come with the use of it. One of the reasons it is becoming so popular is because we can speak a lot faster than we can type, and we are able to get more out of the experience this way. It isn't just voice apps though, the screens that come with the voice apps are becoming useful as well, even the Amazon echo has a screen display that … [Read more...]

Websites have a lot of untapped potential in voice searches. Google says some twenty percent or more searches done on mobile are through voice queries. Voice commands can really take your website to new heights and allow you to open up business to more consumers. Making it accessible for people who might not be able to search the traditional way is a big feature while allowing convenience for all. You can optimize … [Read more...]

At the center of any successful marketing strategy are five core content types, which include all of the content and data for your entire business. To retain your audience, you need to provide a mix of content that takes into account who your audience is, when they're viewing, and where they are viewing from. You can use the five core content types to make addressing your audience easy. Read on for more about these … [Read more...]

During a crisis, more people now find about the latest news from social media instead of more traditional news outlets. When people post about disasters like a hurricane or the coronavirus on social media, they include both facts and their reactions to the situation. However, if you come across as tone-deaf in your social media posts, you can lose followers and tarnish your brand image. Here is how to post on social … [Read more...]

Creating a webinar isn't that difficult and it's not that expensive to make it happen. In this day and age of marketing, it is absolutely necessary to have that for your business. The webinars are a way to get a lot of people of the same interests involved in what you are doing. Put together a team, that needs to happen first, so that everybody knows what their role is. Then decide how you want it go with … [Read more...]

When we were just starting out we weren't sure what to add to our website to make people stick around a bit longer and absorb what we had to offer our audience. When we figured out what we stood for and the message we wanted to deliver then we were able to figure out what other tools would be useful. We were able to get people to stick around quite a bit longer when we implemented an audio article into our site. … [Read more...]

Despite years of fighting for equality in the work place, there is still discrimination and it's not just based on one persons opinion or on one persons experience, it's based on research into the exact topic at hand. It has been shown that woman get passed up for promotions or special projects in the workplace twice as often as men do. They also learn less than men do for the exact same position in a lot of … [Read more...]