When we were just starting out we weren’t sure what to add to our website to make people stick around a bit longer and absorb what we had to offer our audience. When we figured out what we stood for and the message we wanted to deliver then we were able to figure out what other tools would be useful. We were able to get people to stick around quite a bit longer when we implemented an audio article into our site.
Key Takeaways:
- When it comes to web traffic, you want visits to be high. However, you need those users to stay around. We increased our user engagement by adding audio articles.
- For only twenty dollars a month we are able to provide our articles as audio which is a small price for the huge increase in user engagement.
- Our initial test was to put a “Listen to this article widget on our most popular articles and ever since we were sold on incorporating this software.
“Alex explained that when people choose to listen to the article, they are more likely to stay on the site because some people prefer to listen rather than read.”
Leave a Reply