Managing a blog that is filled with high-quality, engaging content comes with a substantial amount of diligent research. Infographics grabbed everyone’s attention in the early 2000’s, but quickly died off when readers found them to be too dense and overwhelming to follow. Now bloggers are seeing the importance of original research when it comes to backlinking, as well as their overall content. Research has also revealed the importance of spending more than the typical amount of time on each post, which is reported as being a little under four hours.
Key Takeaways:
- Marketable content will rank high in three essential areas: style, tone, and delivery. This is why editing is so important.
- Although only 22% of bloggers use formal editors to review their content, it has been proven that the use of formal editors increase marketing results by 38%.
- Studies also show that up to 33% of bloggers do not continuously refresh their previously published content. Keeping your old content up-to-date is a key factor in maintaining traffic and conversion.
“To compile their findings, it’s sent to over 1,000 unique bloggers and content marketing specialists.”
Read more: https://www.searchenginejournal.com/blogging-lessons/288357/
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