During a crisis, more people now find about the latest news from social media instead of more traditional news outlets. When people post about disasters like a hurricane or the coronavirus on social media, they include both facts and their reactions to the situation. However, if you come across as tone-deaf in your social media posts, you can lose followers and tarnish your brand image. Here is how to post on social media during a crisis without any mistakes.
Key Takeaways:
- Social media has taken the place of regular news as the first place people learn about disasters like coronavirus.
- People using social media in a crisis situation share both the facts and their reactions to the situation.
- You should take these steps to avoid a social media mistep during times of crisis.
“This is not the time to solicit likes or followers, even if you offer donations or some other support for whoever is suffering. Profiting in any way from the circumstance makes you look petty.”
Read more: https://www.mclellanmarketing.com/2020/03/social-media-fails-during-a-crisis.html
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