Websites have a lot of untapped potential in voice searches. Google says some twenty percent or more searches done on mobile are through voice queries. Voice commands can really take your website to new heights and allow you to open up business to more consumers. Making it accessible for people who might not be able to search the traditional way is a big feature while allowing convenience for all. You can optimize your site specifically for voice searches and for items that will gain traction among web crawlers.
Key Takeaways:
- Digital marketers are still learning how to take advantage of voice search because it is relatively new and more complicated than SEO.
- It is important to optimize your website for feature snippets, which are the selected search results that you see at the top of the search page.
- Feature snippets can give quick and concise answers that are critical for voice assistants.
“Voice search is upon us, even if we don’t know exactly to what extent. Not being prepared is short-sighted, which is never a good marketing strategy.”
Leave a Reply