Your company can have a great product and vision, but that doesn’t mean anything if you can’t get the message out there to your customers. The best way to reach out is through social media and messaging. Here are some ways to best use metrics of online messaging and social media platforms to get your word out there. Things like impression and reach are very important, but what you would really want is a high click rate.
Key Takeaways:
- Here we attempt to give a broad run down of the difference in internet traffic which every marketer must be aware of.
- Reach is a count of how many people content reaches. Impressions are how many times content is seen by one or more people.
- Clicks are how many times someone clicks on a hyperlink and engagement is whenever someone reacts to content with a share or comment.
“you’ve probably spent time, effort and money crafting well-researched, carefully worded, visually appealing content”
Read more: https://www.brafton.com/blog/social-media/what-does-impression-mean-in-terms-of-marketing-metrics/
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