Clickbait headlines get a bad wrap for promising untrue rewards or being sensationalist in nature. There is, however, the right way to effectively use click bait to get user’s attention. Two studies have shown that either “X Reason Why…” and “This is What…” or polarizing headlines get the most clicks. “X Reasons Why…” and “”X Things You…” are seen to be very effective as long as you aren’t misrepresenting the content. Similarly titles like “This is what…” and “Nike Swoosh Designer Teaches Us…” are very efficient.
Key Takeaways:
- “X Reasons Y” and “X Things You…” headlines work because of the mystery of what’s on the list.
- Piggybacking is when you refer to a prominent figure or company in your headline.
- Headlines starting with “This is…” work if the rest of the title isn’t too broad.
“How can you use clickbait headlines without misleading or ticking off your audience?”
Read more: https://www.searchenginejournal.com/12-surprising-examples-of-clickbait-headlines-that-work/362688/
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