Women in marketing trail their male counterparts across job categories, salaries and organizational positions. In the US and elsewhere, a gender pay gap exists, and it increases as women move up the ladder. Developing negotiation skills can help women even the playing field. Unfortunately, women don’t negotiate as often as men do, and generally don’t like to talk about salary. Building self-confidence will help. Networking can help as well, so try to connect with others in your industry. Despite the challenges involved, most successful women marketers encourage others to go for it.
Key Takeaways:
- Despite recent challenges, a career in marketing is even more exciting than before.
- To succeed as a marketer, you need to be supported by your employer, especially in terms of salary.
- Here are where women marketers salaries’ are and how to succeed in your career as a woman marketer.
“Women either don’t know to or like to talk about their salaries.”
Read more: https://heidicohen.com/marketing-career-advice-women/
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