The video-sharing social media platform, TikTok, has seen a rise in affluent users over the past few years. Now, TikTok is using its popularity to cater to advertisers. The company has released a program for marketers to utilize their services in the form of paid ads to engage with a wide array of consumers. This self-serve platform will allow users to maximize their outreach to potential consumers and boasts features like targeted advertisements, budgeting tools, and even editing software.
Key Takeaways:
- Advertising on TikTok should be less frustrating now that the company is rolling out its self-serve platform.
- TikTok’s growth pattern resembles that of Facebook and Instagram more than Snapchat.
- TikTok is planning to give small businesses advertising credits worth $100 million.
“TikTok reached the mark of 1 billion users faster than any other social media platform to date.”
Read more: https://www.searchenginejournal.com/tiktok-launches-self-serve-advertising-platform-globally/373876/
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