It’s Time You Published New Content
You may have this thought plaguing your mind when you have done all the hard work of planning out your content calendar and setting the platform for publishing new content, the ammunition of content marketing. This article gives some useful tips on how to go about publishing new content.
Why Use WordPress As Your Content Platform?
WordPress has grown rapidly as the world’s leading Content Management System (CMS) since its inception in 2003. A huge community of developers and users has grown along with it, with developers creating plugins for any and every problem a non-technical person can fathom.
WordPress is the most intuitive and user friendly CMS in the world. The fact that almost 37% of the world’s websites (in billions) is running on WordPress bears testimony to its huge popularity.
Power Of WordPress Plugins
Added to that, you have tons of free plugins which add features or solve all kinds of problems, from newsletters to embedding contact forms and enhancing site security through authentication, just to name a few. If you want really advanced features, you can buy the PRO version of that plugin you are interested in. For content marketing purposes, free plugins will suffice.
Visit the WordPress plugins page to get an idea of the goodies in store.
You can find a huge cache of WordPress tutorials on how to set it up and get going.
Writing Content Using WordPress
Logging into WordPress presents a clean intuitive interface. With the knowledge gained from a few tutorials under your belt, you are all set to create content.
Creating New Posts
Start creating blog posts by clicking Posts > Add New. In the latest versions of WordPress, you will be presented with the block editor called Gutenberg which is the default. I find the Classic Editor (which you can add as a plugin) more friendly for formatting your content visually. It is a good time to install the Classic Editor and use its visual editor interface.
You can save it as a draft and preview it. Make sure you add images and videos to your post. Before publishing, ensure that all links work and go where they are supposed to. As far as possible, open the links in new tabs so that users who get distracted and end up on other pages, will close those tabs to return to your site, their point of origin.
If all looks good, it is time to hit the Publish button. Voila! Your first ever post with your own fresh content is ready to be consumed by the whole world.
Building Landing Pages / Sales Pages
If you want to build your mailing list by offering an ebook or a white paper, then it involves building a landing page with a form for user to input her username and email address. The ebook cover should look tantalizing for the user to perceive it as a highly needed item.
When the user clicks on Subscribe button, it is hooked to a email newsletter software like Mailchimp which in turn adds the user to the mailing list and mails out the ebook/paper to the user automatically.
Page Builders To The Rescue For Building Complex Layouts
The placement of different elements on a landing page matters and should look visually attractive. This is where page builders come to the rescue. They are called WYSIWYG editors which stands for What You See Is What You Get. It is a breeze for non-technical, non coder folks like you and me to set up such landing and sales pages in no time.
WordPress shines above the competition by virtue of it having such amazing community of developers who have built all kinds of embellishments to make WordPress what it is today.
Most Outstanding Free Pagebuilders
Elementor Website Builder plugin is dominating the scene with over 5 million active installations. You can drag and drop all kinds of shapes with the intuitive Editor, and advanced design features all coming with a full open source approach. You can create a website that is a piece of art or rush your products/services to the cyber world in a jiffy.
Another incredibly popular page builder is the SiteOrigin Page Builder. You can create responsive column based content (mobile device friendly) with all kinds of widgets readily available in the tool. What once used to involve immense coding knowledge is a matter of dragging and dropping widgets to customize a page the way you want it to be.
Spice Up Your Content
In the previous days, you learnt how to repurpose content you created All those pieces in the form of social media posts, social media images, videos and the lot are going to be extremely handy as you insert them into your newly created content. This variety of formats makes the content very appealing to your readers.
Embedding Repurposed Content In Lengthy Articles
Let’s admit – it is a strain to read blocks and blocks of content – well, users scan text on the web and read only what catches their eye. Breaking up monotony of content using pictures, videos and podcasts creates a useful contrast and gives readers the option to consume the same content in various ways. Win win for you the author and your user base.
Use A Reponsive WordPress Theme
Almost all the recent WordPress themes are built to be responsive. In other words, they display well out of the box on mobile devices. The use of mobile devices in consuming online content has skyrocketed and this makes your content sitting on a responsive site all the more important. Take time to check your content on different mobile devices (both iOS and Android) and ensure it displays well.
Here at Traffic Alignment, we offer responsive WordPress web site building services for self hosted attractive looking WordPress sites. We can get it done at nominal costs without burning a hole in your pocket. Give us a call or drop us an email for your building your site.
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