Dr. Pepper created a marketing campaign based on suggested times to eat throughout the day: ten, two, and four o’clock to prevent the dreaded sugar crash or drop in blood sugar. This campaign was created in the 1930’s and continued until the 1950’s. The idea was to move beyond a simple advertising slogan of “drink Dr. Pepper” or “Dr. Pepper is refreshing” to one of a ritual that people can expect and look forward to throughout the day. When a company can tie their product to a temporal act or behavior they have hit upon this strategy.
Key Takeaways:
- Dr. Pepper is the oldest major soft drinks to come out of the U.S.
- Coca cola does come close, arriving on the American an scene one year after Dt. Pepper.
- Old Doc is a long since deceased Dr. Pepper character that had like many that allure to that era, a top hat and a monocle.
“But also by creating a 10-2-4 ritual; a kind of orthodoxy and communion around its product”
Read more: https://annhandley.com/dr-pepper/
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