If you don’t perform research on what key words to use then you are setting yourself up for failure. Research can really help assist you in figuring out which key words will get you the results that you want based on your audience, and they will also let you in on who the competition is that may be using those same key words in their campaign. You will want the key words to be placed in the title as well as in the conclusion, just to name a couple.
Key Takeaways:
- The main factors to focus on are search volume and what the competition is doing.
- Google’s algorithm is more sophisticated, so it’s necessary to write for topics, not for keywords.
- Use a keyword grouping tool to segment potential keywords into clusters.
“In today’s SEO, however, keywords on your page play very little role in determining the position of your content on the SERP and search engines don’t even need the keyword to understand your topic.”
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