Merchants will soon be able to list and display items in the Google Shopping tab for free. This change, which will be implemented in American search results before this month’s end, will allow SEOs and website owners to use Google Shopping for their needs regarding organic searches. If a retailer has a Merchant Center account, they can benefit from the free exposure to the millions of potential customers who use Google to look for products. Google has announced this change since retailers are reportedly unable to afford advertising at this time.
Key Takeaways:
- Google says they are doing this for the benefit of struggling businesses.
- A Merchant Center account is needed in order to take advantage of the free product listings.
- There will still be benefits to paid advertisements, including favorable placement on Google Shopping tab.
“It will soon be free for merchants to list products in the Google Shopping tab in search results.”
Read more: https://www.searchenginejournal.com/google-makes-it-free-to-sell-products-in-search-results/363390/
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