Content marketers tend to make a lot of simple mistakes when it comes to SEO. Most of the time they just stuff all of their content pieces with tons of different keywords and don’t get the results that they’re hoping for. To fix these mistakes, instead of putting a ton of keywords into your content, pick a specific target from the start and organically feature it. It’s also very important to focus on quality more than quantity. It’s great to be releasing content consistently but one quality piece can generate more leads than 10 uninteresting pieces of content.
Key Takeaways:
- Marketers should always prioritize quality. It’s great to get a ton of different content out to the world, but if it’s not generating leads you’re wasting time and money.
- Always factor a target keyword into your content planning and production so it’s organically incorporated into the specific content piece.
- You can no longer just stuff your content pieces with specific keywords. You will over saturate the SEO algorithm and it no longer works like that.
“High-ranking content creates long-term value for your brand. It’s a key part of what Tomasz Tunguz calls the compounding returns of content marketing.”
Read more: https://contently.com/2020/01/17/biggest-seo-mistake-content-marketing/
Leave a Reply