If you are marketing to Generation Z, there are a few things that you will need to do to get through to them. First, make sure that you are focusing on social awareness and activism as many members of generation Z are extremely passionate about those topics. Since the Generation Z people use their phones all the time, use videos to market towards them as it allows them to interact and engage with your ads. Finally, personalize your ads which should lead to more clicks and more sales/leads.
Key Takeaways:
- Members of Gen Z see so many ads, you need to use retargeting to gain conversions with them.
- Gen Z-ers like to share content, so make sure yours lends itself to sharing.
- Although skeptical of celebrities, Gen Z pays attention to influencers.
“Given that they are so in touch with the world through the internet, they have a special passion for advocacy, and they expect the same kind of passion from you.”
Read more: https://visualcontenting.com/2020/03/03/marketing-to-gen-z-what-you-need-to-know/
Leave a Reply