Nearly half the world’s population has access to mobile internet, so it’s important for marketers to optimize their content for mobile devices. These marketers can use platforms like TikTok to create short, lighthearted content that engages with potential customers. They can learn to spread their content in new media, including podcasts, videos, and even useful apps. Still, marketers shouldn’t ignore the power of text-based content, and may want to consider creating an e-book or online course to promote their brand.
Key Takeaways:
- About half the world has access to mobile internet, so it’s important to make your content mobile-friendly.
- As opposed to the traditional print content, businesses should focus on interactive media, like podcasts and video, to engage a larger audience.
- Adults tend to spend almost three hours a day using apps, so creating an app full of good content may grow a brand’s popularity.
“Instead of producing ads to generate direct responses from viewers, marketers should aim for material that builds brand affinity and awareness.”
Read more: https://visualcontenting.com/2020/02/19/6-kinds-of-mobile-content-to-create-in-2020/
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